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D-Wayne Prieto, Founder & CEO
In 2024, D-Wayne launched VIVOHAUS, a groundbreaking concept that effortlessly blends amusement, entertainment, and hospitality under one roof. This innovative endeavor combines diverse elements of fun and leisure, creating an immersive environment where guests can enjoy a comprehensive experience that caters to a wide range of interests and preferences. VIVOHAUS is more than just a destination—it's a reflection of D-Wayne’s vision for redefining the entertainment and hospitality landscape.
With over 20 years of experience in the real estate and hospitality industries, D-Wayne has built a strong reputation as a principal investor, developer, and institutional advisor. His passion for real estate led him to establish WARD Capital Management, LLC in 2005, starting as a personal investment venture. Over time, his ambitions grew, and in 2019, he founded Ward Hospitality, marking the company’s expansion into the hospitality sector with a strategic focus on acquiring hotel assets across the U.S. and the Caribbean. Prior to founding his own firm, D-Wayne honed his expertise at Wickapogue Realty Advisors, a real estate advisory and investment banking firm, and at Belfonti Capital Partners, where he played a pivotal role in managing over $400 million in invested capital.
D-Wayne’s academic credentials, including a Bachelor of Science in Cognitive Studies and Political Science from Vanderbilt University, a Master of Science in Real Estate Finance and Investments from New York University, and an MBA from the NYU Stern School of Business, underscore his dedication to both mastering and innovating within the industries he serves.
VIVOHAUS stands as a testament to D-Wayne’s unwavering commitment to creating spaces that foster both excitement and relaxation, setting a new benchmark for multi-dimensional entertainment and hospitality experiences.
Soo Lee, Chief Operating Officer
Soo’s career in Project and Operations Management spans over two decades, beginning with a deep-rooted passion for the hospitality industry. Her journey has taken her from the bustling streets of New York City, Miami, Washington D.C., and Seattle, to the dynamic markets of Dubai and Doha, where she has navigated a variety of cultural and operational landscapes. Early in her career, Soo had the opportunity to collaborate with some of the most respected luxury brands in the world, including The Ritz-Carlton, St. Regis, Trump Hotels, Montage, and W Hotels. These experiences shaped her understanding of the high standards required to succeed in such competitive, fast-paced environments. As her career progressed, Soo expanded her expertise into commercial interiors and retail projects, applying her versatile skills to create spaces that were both functional and aesthetically impactful. Throughout her work, she has remained committed to quality, focusing on every stage of a project, from conception to completion.
Ricardo Rivera, Chief Financial Officer
Ricardo is a highly experienced Certified Public Accountant (CPA) and Chartered Global Management Accountant (CGMA) with over 25 years of expertise in U.S. and Puerto Rico taxation strategies, U.S. GAAP financial reporting, corporate governance, and financial leadership. His extensive background includes mergers and acquisitions, business start-ups, problem-solving initiatives, and specialized financing for the film industry. He began his career at Deloitte & Touché, LLP, and Ernst & Young, LLP, where he gained invaluable experience in corporate finance, compliance, and strategic tax planning. In 2004, he founded RR Group, PSC (RRG), a boutique CPA firm assisting U.S. companies operating in Puerto Rico with accounting, payroll, and tax compliance needs. Under his leadership, RRG has provided financial and tax advisory services across industries such as manufacturing, hospitality, renewable energy, retail, distribution, nonprofits, and professional services. Over the past decade, Ricardo has specialized in film tax credits, working with over 50 leading film producers and major studios, including Warner Bros., NBC Universal, Viacom, HBO, Disney ABC Networks, Relativity Media, and Turner Broadcasting, reviewing over $120 million in film production expenditures on behalf of the Puerto Rican government and tax credit financiers. A CPA since 2001, Ricardo holds a Bachelor of Science in Business Administration in Accounting and Entrepreneurship from Northeastern University, where he participated in the five-year Cooperative Education Program.
Philip Cardona, Chief Brand Officer
With over 25 years in the entertainment, branding, and hospitality industries, Phil "The Mayor" Cardona is a dynamic force behind some of the most culturally impactful experiences in Miami and beyond. He is the founder of Firm Ground Media Entertainment, a strategic consulting and marketing agency; the owner of the streetwear brand Yesterday Is Dead; and currently serves as Chief Brand Officer at Vivo Haus, a cutting-edge hospitality and lifestyle company reshaping the iconic Claridge Hotel in Atlantic City. Known for bridging communities through creativity, culture, and commerce, Phil blends street sensibility with luxury branding—amplifying voices, launching concepts, and driving movements across music, fashion, and entertainment. He is an expert in building cultural relevance around brands, orchestrating iconic events, and shaping the identities of businesses that want to stand out in today’s oversaturated market. Through his ventures, he continues to invest in creative talent, champion local movements, and elevate experiences through story-driven design and visionary leadership.
Philip Ferrari, Chief Experience Officer
Philip has set the vibe for club events, shows, and concerts, including performances with Drake, Rick Ross, and countless others. As the former official DJ for French Montana, he has performed at the largest venues internationally across Europe, Asia, and Canada. His wide range of entertainment skills have been showcased through various radio and TV appearances, including the Wendy Williams Show and the Kelly & Ryan Show. Philip's mixing skills have garnered a strong fan following, with his music mixes regularly released online on MixCloud and other platforms. His music production abilities have also allowed him to collaborate with both local and international talents, working alongside other producers and DJs at TNG Studios in New York. Additionally, Philip Ferrari is a sought-after musical director for various industries, including hospitality, where he curates musical branding and vibes for brands aiming to elevate their brand experience. His musical talent spans multiple international genres beyond Hip Hop, including House, Afro, Latin, Disco, R&B, and Reggae. Immersing his listeners in a unique and memorable experience is his continuous pride and goal.
Barry Mullineaux, Chief Marketing Officer
Barry is the founder and CEO of Perk Hospitality Corp., bringing over 20 years of experience in the hospitality industry. Known for his versatility in nightlife, he has successfully managed all aspects of the business while partnering with top owners and operators. Barry is also president of Perk Marketing Group, a full-service agency specializing in corporate sponsorships, event planning, and creative services. Perk Marketing Group has produced high-profile events nationally and internationally, including partnerships with The Toronto Film Festival, The Kentucky Derby, the Super Bowl, and NBA All-Star Weekend. In addition, Barry co-owns Big Picture, a marketing agency that develops and refines brands, and Distinguished Beverages Group, a consulting firm focused on beverage marketing. Earlier in his career, Barry served as Operating Partner for several notable nightclubs and restaurants in New York, including Greenhouse, WIP, Stereo, and Juliet Supper Club, and was General Manager of Pangaea Lounge and Roccos ala Playa in the Hamptons.
Dante Simpson, Chief Innovation Officer
Dante is the founder of ESPAT Studios and has built the nation's largest gaming content studio, with locations in New York City, Washington D.C., and Santa Monica. ESPAT is home to the five largest music productions within a gaming engine. Early in his career, Dante served as Senior Vice President of North American Business Development for SonyBMG Music Entertainment, where he played a key role in record-setting business growth and development. He later became Global Vice President of Business Design and Development for The Gucci Group, where he executed one of the most successful multi-channel marketing campaigns in high fashion under Creative Director Tom Ford. A multiple-time Clio Award winner and LA Times Top 50 Entrepreneur of the Year, Dante also serves on the boards of the United States African Trade Alliance (USATA) and the Multicultural Media Correspondents Association (MMCA), further cementing his influence in both the business and creative worlds. Dante graduated summa cum laude from The Ohio State University, received his master’s from New York University (NYU) – Stern School of Business, and holds an honorary Doctorate in Consumer Psychology from Texas Christian University.
Todd Cederholm, Chief Culinary Officer
Todd’s journey in the restaurant industry began at just 11 years old, working alongside his chef grandfather, which sparked a lifelong passion for the culinary arts. After graduating from the Culinary Institute of America, he moved to New York City and quickly became a key figure in the restaurant scene, contributing to some of the city's most iconic establishments. As a certified Level I Sommelier, Todd’s expertise expanded beyond the kitchen, eventually managing over 1,000 staff members and overseeing $120 million in P&L across 35+ restaurants and bars. Notably, he was also involved in the successful expansion of 5 Napkin Burger in NYC. Additionally, he served as Managing Partner of Playa Betty’s and the West Side Comedy Club. Todd continues to shape NYC’s dining and entertainment landscape. During the COVID-19 pandemic, he launched PayStream, a company offering efficient payment solutions for small businesses. His resilience and innovative leadership continue to inspire teams and create unforgettable experiences.
Chef Ibrahim Sanz, Culinary Director
Chef Ibrahim is a talented culinary professional with a passion for fresh, high-quality cuisine. Born in Puerto Rico, he developed an early love for food and knew by age fifteen that he wanted to be a chef. He refined his skills at the Escuela Hotelera of Puerto Rico and began his career as a line cook at The Sands Hotel in San Juan. His journey led him to work as a Sous Chef in Mexico, Los Angeles, San Francisco, and Napa Valley, where he expanded his culinary knowledge. Chef Ibrahim then returned to Puerto Rico as the Bar Manager of the Continental President’s Club at Luis Munoz Marin International Airport, before training under Chef Richard Romaine in Boston, specializing in New Orleans cuisine. He continued to grow his career as Executive Sous Chef at Megu NYC in the Trump World Tower and later as Executive Chef at Fire & Oak in Jersey City, where he collaborated with Rums of Puerto Rico and Chef Mario Pagan. He also founded Gastro Emporium Culinary Consulting, working on projects across the East Coast and Puerto Rico. Most recently, Chef Ibrahim served as Executive Chef at Haven Riverfront Restaurant in Edgewater, NJ, earning rave reviews and accolades, and he has participated in high-profile events like the Chef’s Tribute to City Meals on Wheels and cooking at the James Beard House.
Andy Golubitsky, Managing Director, Real Estate
Andy is a seasoned real estate professional with over seventeen years of expertise in complex financial analytics and hands-on real estate development. He has played a key role in underwriting and developing more than $20 billion in commercial real estate projects, leveraging a mix of public incentives and private capital. In his previous roles at Macklowe Properties and Douglaston Development, Andy led the acquisition, development, and financing of a diverse portfolio including market-rate residential, affordable housing, retail, and hospitality properties. He is also the founder of APRE, a national real estate financial analytics and fee-development consultancy with offices in New York City and Los Angeles, and Astral, a real estate development firm overseeing a $200M multifamily development pipeline. Andy holds an MS in Real Estate Development and Urban Design from Columbia University, as well as a BArch from Syracuse University. He is LEED accredited and serves as an adjunct professor at Columbia University.
Taina Andujar, Wellness Director
Taina is a licensed mental health counselor dedicated to helping individuals and families heal from trauma, enhance work-life balance, and foster healthy relationships. She specializes in creating personalized treatment plans and founded Sana Mind & Soul in downtown Jersey City to offer diverse clients accessible, judgment-free mental health care. After reconnecting with her roots in Puerto Rico, Taina found a deep sense of peace and growth that she believes is unique to the island. This experience highlighted a gap in wellness services focused on connecting people with nature, inspiring her to create Isla Sana. The platform curates nature-based wellness activities and services, offering individuals a chance to explore holistic healing and personal growth through nature. Taina’s work integrates her expertise in mental health with her belief in the transformative power of nature. She empowers clients to find balance, peace, and healing, helping them reconnect with themselves and the world around them.
Danielle Moreno, Wellness Operation Manager
Danielle is a dynamic marketing professional and Baruch College graduate who traded the fast-paced energy of New York City for the serene beauty of Puerto Rico over two years ago. Seeking a lifestyle centered on balance and well-being, she embraced a life surrounded by nature, where she discovered a deep passion for surfing, yoga, and holistic wellness. Danielle’s journey reflects her commitment to personal growth and living in harmony with her environment. With a strong foundation in marketing, she brings creativity, strategic thinking, and a fresh perspective to her work. Danielle is dedicated to integrating her love for wellness into her professional endeavors, striving to create meaningful connections and promote sustainable, mindful living.
Anais Mendoza, Massage Therapist & Aquatics instructor
Anais is a dedicated professional bodyboarder and licensed massage therapist from Aguada, Puerto Rico. With a career marked by gold medals and a deep love for her island, Anais balances her athletic achievements with her work at her family’s massage therapy practice, where she has honed her skills for over five years. Passionate about surfing, wellness, and her community, she finds fulfillment in using her expertise to heal and support others. Anais is deeply grateful to live a life surrounded by nature, which inspires her both personally and professionally. Her commitment to excellence, combined with her passion for helping others, makes her a standout figure in her field and a proud representative of Puerto Rico.
Bella Lopez, Surf Leader - Aquatics instructor
Bella is a passionate surf instructor and proud island connoisseur, known for her deep connection to the ocean and her love for sharing the art of surfing with others. A decorated competitive surfer, Bella has represented Puerto Rico in numerous championships, most notably at the ISA World Juniors, where she showcased her talent and dedication on a global stage. Her competitive spirit is matched by her enthusiasm for teaching, as she has guided surfers of all ages, from beginners to advanced, in mastering the waves. Bella’s infectious energy, combined with her expertise and commitment to her craft, makes her an inspiring figure both in and out of the water.
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