VIVO ENTERTAINMENT

"Our VIVOHAUS brand is poised to disrupt the hospitality industry by being the first brand that focuses on the experience economy and overnight stays all under one roof."  said D-Wayne Prieto 

VIVO Investment Partners is poised to disrupt the $60 bn amusement industry by building indoor + outdoor theme parks with our proprietary technology.  Using immersive experiences that can shift the focus, level of excitement, and function for different audiences utilizing different sequencing based on the time of day, the day of the week, and the month of the year.

ANATOMY OF A VENUE

Creating a new destination takes more than finishes, fixtures, and screens. To create a space that connects with   visitors and beckons them back more than once, you need to think about a range of elements and design them   holistically. We will think about each of these components according to the daily schedule and rhythm for the space.   Allof these combined elements are what transforms a place into an experience. They have to be   designed simultaneously and holistically in order for that experience to be successful.

Refreshed visual interactive experiences will be regularly rendered while guests can simultaneously engage in conventional amusement, arcade, electronic, active, and physical gaming experiences all under one roof. 

By creating a destination location, VIVO leverages the existing customer base of travelers, and engages the local community by attracting individuals and families seeking curated entertainment experiences. These supplemental revenues at the hotel level, increase its financial performance and occupancy.

UNDERSTANDING THE  EXPERIENCE ECONOMY

The experience economy is defined as “an economy in which many goods or services are sold by emphasizing the   effectthey can have on people’s lives.” Experiences are their own category, just like “goods” and “services.”

Generally speaking, you need a combination of goods or services to make an experience possible.  It is the   combination of all of the goods and services that results in an experience that is much more valuable than the simple   sumof its parts.

The experience economy is the phenomenon that we’ve seen since the 1990s of consumers recognizing that there’s   moreto life than just having stuff. Blame it on the internet showing more people what’s possible and how to do it, or   the factthat so many of our most valuable “things” are now freely available – music, movies, art, communication,   educationand more. You could also attribute it to the longer hours most industries are adopting, now that everyone   is accessiblevia their phones 24/7. But researchers have noted a trend: material goods are simply not as valued.

According to an Eventbrite study, “more than 3 in 4 millennials (78%) would choose to spend money on a desirable   experience or event over buying something desirable, and 55% of millennials say they’re spending more on events   andlive experiences than ever before.”

In an effort to experience rather than buy, young adults are shelling out cash for concerts, races, obstacle courses,   travel and more. A lot of companies are catching on to the fact that the more immersive and memorable their events   are, themore it influences their attendees and even onlookers.

PUSH MODEL OF MARKETING 

VIVOHAUS, unlike, national hotel brands that charge its Franchisees 4-5% for brand-wide marketing, advertising, public relations, and guest satisfaction program management & research for their hotels.  In addition to 4-5% Royalty Fee for using their brand of the total Gross Revenues which at times can exceed 9% to engage in their “Pull Model” style of marketing, were franchisees would have to invest an additional 4-5% in local and regional marketing to attract guests. VIVOHAUS engages in “Push Model” style of marketing.

VIVOHAUS is the brand & marketing company, it employs a Push Model of content marketing & experiences which creates unique engagements and events for the benefit of its guest, affinity groups, & essential workers looking for major local & regional activities & stays. VIVOHAUS is not conflicted, therefore focuses on investing the same 9% in direct targeted customer experiences & customer acquisitions per property and not focus solely on expanding the brand. 

VIVOHAUS Push Model of Marketing is more efficient at allocating marketing dollars in creating reasons for visitors to stay at its hotels and in attracting guest to engage and consume at its amusements and entertainment facilities. Unlike traditional hotel marketing which use a Pull Model of marketing where guest select hotels base on pricing alone and not it’s amenities.  VIVOHAUS is poised to disrupt the hospitality industry by being the first brand that focuses on the experience economy and overnight stays all under one roof.